Knowledge Base
What are Financial Metrics?
Financial metrics in Customer AI refer to measures that tie customer actions to revenue and profitability. Examples include Customer Lifetime Value (CLV), Net Revenue R...
What is Earned Growth?
Earned Growth is a financial metric that captures the revenue growth a company achieves from returning customers and referrals, rather than paid acquisition. It is seen as ...
What is Early Life Experience?
Early Life Experience refers to the period immediately after a customer purchases or begins using a product/service. It is the critical moment when expectations set ...
What is Firmographic Data?
Firmographic data includes organizational attributes such as company size, industry, revenue, and location. It is used for segmentation and targeting in B2B contexts.
In...
What are Detractors?
In Net Promoter Score (NPS), detractors are customers who respond with a score of 0–6 when asked how likely they are to recommend a company. They are at risk of churn, crea...
What is Customer Lifetime Value?
Customer Lifetime Value (CLV) is a financial metric estimating the total net profit a customer generates over their relationship with a company, discounted for ...
What are Delighters?
Delighters are elements of a product or service that exceed customer expectations and create disproportionately positive impacts on satisfaction and loyalty. Unlike basics ...
What is Data Engineering?
Data Engineering is the process of designing, building, and maintaining the infrastructure that collects, stores, and prepares data for analytics and AI. It involves p...
What is Data?
Data refers to the raw information that organizations collect, process, and analyze to generate insights. In Customer AI, data fuels the prediction models that inform customer out...
What is Customer Experience?
Customer Experience (CX) refers to the totality of interactions customers have with a company across touchpoints and over time. It goes beyond customer service, enco...
