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Knowledge Base

Early Life Experience

customer ai glossary (g-l)

 What is Early Life Experience? 


 Early Life Experience refers to the period immediately after a customer purchases or begins using a product/service. It is the critical moment when expectations set by sales and marketing meet reality. 

In the Customer AI Masterclass (Unit 1.2: Customer Journeys), this phase is described as decisive for long-term loyalty. If expectations are met, customers are likely to become promoters; if not, they may churn quickly. Customer AI helps organizations optimize onboarding and first interactions to strengthen outcomes. 

 

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