Knowledge Base

Customer AI promises a lot: better predictions, precise prescriptions, and measurable revenue impact. But not every project succeeds. In fact, many stumble over predictable risks—not because the ma...

The AI hype cycle is relentless. Every year, budgets swell for “AI transformation,” yet most initiatives never deliver sustained value. Industry research estimates failure rates as high as 90%. The...

AI projects often collapse under their own weight—sprawling scopes, endless data prep, and months before the first result. By then, executives lose patience. The antidote is pilots that deliver vis...

The biggest barrier to Customer AI projects usually isn’t technology. It’s politics. The data you need almost always exists somewhere in the enterprise, but it’s locked in silos — guarded by teams ...