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Financial Metrics

customer ai glossary (g-l)

 What are Financial Metrics? 


 Financial metrics in Customer AI refer to measures that tie customer actions to revenue and profitability. Examples include Customer Lifetime Value (CLV), Net Revenue Retention (NRR), and Earned Growth. 

In the Customer AI Masterclass (Unit 1.3: CX Metrics, Part 2), financial metrics are emphasized as critical for executive buy-in. Unlike backward-looking accounting measures, they connect present actions with future business outcomes, allowing leaders to see how CX initiatives drive growth and efficiency. 

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