BLACK FRIDAY BLITZ: USE FIRST100041000 AT CHECKOUT

Certification Live Events Knowledge Base Contact Us
Start Free Trial

Knowledge Base

Earned Growth

customer ai glossary (g-l)

 

What is Earned Growth? 

Earned Growth is a financial metric that captures the revenue growth a company achieves from returning customers and referrals, rather than paid acquisition. It is seen as a complement to Net Promoter Score (NPS) in measuring loyalty-driven growth. 

In the Customer AI Masterclass (Unit 1.3: CX Metrics, Part 2), Earned Growth is presented as a modern alternative to traditional marketing ROI metrics, helping tie customer loyalty directly to financial performance. 

 

Categories

All Categories career transformation contrarian insights customer ai action customer ai analytics customer ai data architecture customer ai data strategy customer ai engagement customer ai foundations customer ai future work customer ai glossary (a-f) customer ai glossary (g-l) customer ai glossary (m-r) customer ai glossary (s-z) customer ai implementation customer ai insights customer ai justification customer ai leadership customer ai roadmaps customer ai roi customer ai technology customer centricity customer experience foundations cx iconoclast expert interview on the contrary