Data
What is Data?
Data refers to the raw information that organizations collect, process, and analyze to generate insights. In Customer AI, data fuels the prediction models that inform customer outcomes. Data can be operational, attitudinal, demographic, firmographic, or financial.
In the Customer AI Masterclass (Unit 3: Data), data is treated as a core asset—on par with money. A landmark MIT study showed that data-driven companies outperform peers by 5–6% in productivity and profitability. Customer AI relies on structured data frameworks that map to customer journeys for actionable insights.
