Knowledge Base
For years, CX teams have focused on collecting, visualizing, and reporting customer data. Dashboards became the standard interface for understanding performance. But as data volumes grew, a critica...
For years, dashboards have been the default way CX teams share data. They summarize performance, visualize trends, and standardize reporting. But as customer data volumes have exploded, dashboards ...
In one of 2025's top episodes on the CX Iconoclast, Richard Owen speaks with Professor Moira Clark, Director of the Henley Centre for Customer Management at Henley Business School, about what truly...
As part of our Best of 2025 CX Iconoclast series, we revisit one of the year’s standout episodes: Richard Owen’s conversation with longtime analytics and AI leader Murli Buluswar.
Murli explains h...
In a recent episode on the CX Iconoclast podcast, Richard Owen spoke with Dean Eckles — MIT professor and former Meta researcher — about how people engage with misinformation, how social correction...
In one of our Best of 2025 CX Iconoclast episodes here, Stanford’s Erik Brynjolfsson joined our host Richard Owen to explain how today’s AI advances are translating into real productivity gains—and...
Rethinking the Role of Metrics
In a recent episode of The CX Iconoclast, Richard Owen speaks with MIT’s Michael Schrage about how artificial intelligence is transforming KPIs from static score...
In this episode ofThe CX Iconoclast,, Richard Owen interviews Bill Staikos, a veteran CX and EX leader who has spent over twenty years helping organizations evolve beyond dashboards and into mea...
In most organizations, the customer journey is treated as a linear path that ends when the customer leaves. Joe McLeod, author and founder of Ends, challenges that idea. In his recent discussion on...
For decades, executives have relied on KPIs as dashboards of business health. Yet too often, these metrics reflect the past instead of shaping the future. In this episode of The CX Iconoclast podca...