Winner’s Circle (NPS)
What is Winner’s Circle?
The Winner’s Circle refers to the group of companies that consistently achieve high Net Promoter Scores (NPS) in competitive industries. They set the standard for customer loyalty and often outperform peers financially.
In the Customer AI Masterclass (Unit 1.3: CX Metrics), the Winner’s Circle is highlighted as evidence of NPS’s correlation to growth. Customer AI extends this by enabling companies to sustain high performance even as customer expectations evolve.
