Upsell
What is Upsell?
Upsell refers to encouraging existing customers to purchase additional features, services, or higher-value products. It increases net revenue retention (NRR) and strengthens customer relationships.
In the Customer AI Masterclass (Unit 1.3: Financial Metrics), upsell is tied to predictive signals that identify expansion opportunities. Customer AI prioritizes accounts with high upsell likelihood, guiding sales and success teams toward efficient growth.
