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Knowledge Base

Survey Fatigue

customer ai glossary (s-z)

What is Survey Fatigue? 

Survey fatigue occurs when customers become unresponsive or disengaged due to excessive survey requests. It undermines the quality of attitudinal data in traditional CX programs. 

In the Customer AI Masterclass (Unit 1), survey fatigue is highlighted as a reason many programs fail. Customer AI mitigates this by reducing reliance on surveys and leveraging predictive models from operational data. 

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