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Knowledge Base

Promoters (NPS)

customer ai glossary (m-r)

 What are Promoters?

 
 In Net Promoter Score (NPS), promoters are customers scoring 9–10. They are loyal, buy more, stay longer, and advocate for the brand. 

In the Customer AI Masterclass (Unit 1.3: CX Metrics, Part 1), promoters are explained as the growth engine of a business. Customer AI identifies promoter signals to encourage advocacy and upsell opportunities. 

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