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Knowledge Base

Prescriptive AI

customer ai glossary (m-r)

What is Prescriptive AI? 

Prescriptive AI recommends the best course of action based on predictions. It operationalizes insights by guiding teams toward interventions with the highest impact. 

In the Customer AI Masterclass (Unit 2.3: Three Amigos), Prescriptive AI is described as the “advisor.” It powers next-best action recommendations, turning forecasts into interventions that reduce churn or increase expansion. 

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