Course Overview Knowledge Base Contrarian Insights
Start Free Trial

Knowledge Base

Operational Data

customer ai glossary (m-r)

 What is Operational Data?


 Operational data includes usage, onboarding, support interactions, billing, and other activity metrics. It is the backbone of predictive modeling in Customer AI. 

In the Customer AI Masterclass (Unit 3.4: Data Types), operational data is emphasized as explaining most customer behavior. While attitudinal data is useful for training, operational signals drive accurate forecasts of churn, retention, and upsell. 

 

Categories

All Categories career transformation contrarian insights customer ai action customer ai analytics customer ai data architecture customer ai data strategy customer ai engagement customer ai foundations customer ai future work customer ai glossary (a-f) customer ai glossary (g-l) customer ai glossary (m-r) customer ai glossary (s-z) customer ai implementation customer ai insights customer ai justification customer ai leadership customer ai roadmaps customer ai roi customer ai technology customer centricity customer experience foundations cx iconoclast expert interview