Net Revenue Retention (NRR)
What is Net Revenue Retention?
Net Revenue Retention (NRR) measures revenue retained from existing customers, accounting for expansion, downsell, and churn. It reflects the efficiency of customer-led growth strategies.
In the Customer AI Masterclass (Unit 1.3: CX Metrics, Part 2), NRR is highlighted as a forward-looking financial metric. Customer AI links NRR to predictive signals, helping leaders anticipate renewal risks and expansion opportunities months in advance.
