Course Overview Knowledge Base Contrarian Insights
Start Free Trial

Knowledge Base

Lagging vs Leading Indicators

customer ai glossary (m-r)

 What are Lagging vs Leading Indicators? 


 Lagging indicators reflect outcomes after they occur (e.g., revenue, churn rates), while leading indicators predict future performance (e.g., product adoption, support tickets). 

In the Customer AI Masterclass (Unit 1.3: Metrics), leading indicators are emphasized as critical for prediction. Customer AI enables organizations to shift focus from retrospective measurement to predictive, actionable signals that anticipate customer behavior. 

 

Categories

All Categories career transformation contrarian insights customer ai action customer ai analytics customer ai data architecture customer ai data strategy customer ai engagement customer ai foundations customer ai future work customer ai glossary (a-f) customer ai glossary (g-l) customer ai glossary (m-r) customer ai glossary (s-z) customer ai implementation customer ai insights customer ai justification customer ai leadership customer ai roadmaps customer ai roi customer ai technology customer centricity customer experience foundations cx iconoclast expert interview