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Key Performance Indicators (KPIs)

customer ai glossary (m-r)

 What are Key Performance Indicators? 


 Key Performance Indicators (KPIs) are selected business metrics that act as control levers to manage operations. In Customer AI, KPIs are designed to align with customer outcomes, connecting performance to loyalty and revenue. 

In the Customer AI Masterclass (Unit 1.3: CX Metrics, Part 2), KPIs are explained as dashboards for executives. Customer AI improves KPI design by identifying which measures truly influence financial results, ensuring leaders focus on metrics that matter. 

 

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